INTRODUCTION
Discover DMC's Privacy Policy, a simplified joint-stock company whose registered office is located at 13 Rue de Pfastatt, 68200 Mulhouse, registered with the Mulhouse Trade and Companies Register under number 510 469 406 (hereinafter referred to as “DMC” or “we” or the “Data Controller”). DMC, a subsidiary of the DMC Group, is committed to protecting the confidentiality and security of the personal Data of its customers, subscribers, and visitors to its website (hereinafter referred to as the “Data”).
You can view our full Privacy Policy below. We guarantee that your Data will be kept secure, will not be disclosed to third parties unless necessary for the provision of our services, and will only be retained for as long as necessary. This Privacy Policy explains how we protect your Data, particularly when you browse our website and take part in our marketing activities. It also explains your privacy rights.
Our Privacy Policy is subject to regular review. We reserve the right to modify this Privacy Policy at any time. It is the user's responsibility to consult this document regularly. Any significant changes will always be clearly communicated to the user. The latest version in effect is dated July 1, 2026.
PURPOSE OF THIS PRIVACY POLICY
This Privacy Policy aims to give you information on how DMC collects and processes your Data, particularly when you sign up to our newsletter, browse our website, or purchase a product. Our website is not intended for children, and we do not knowingly collect any Data relating to minors.
WHO PROCESSES YOUR DATA?
DMC acts as the Data Controller for your Data. The Data Controller is the legal entity (company, municipality, etc.) or natural person that determines the purposes and means of personal Data processing—that is, the objective and the method of carrying it out.
If you have any questions about this Privacy Policy, particularly if you wish to exercise your legal rights, please contact us using the details below:
Email address: bonjour@dmc.com
Postal address: DMC Customer Service, 5 Avenue de Suisse, BP 40189, 68314 ILLZACH Cedex.
DMC acts as the Data Controller and determines, either alone or jointly with others, which Data is collected as well as the purposes and means of processing such Data. DMC engages one or more processors to process Data at the request of, or on behalf of, the Data Controller (hereinafter the "Processor(s)"), specifically for website hosting and payment processing purposes. The Processor is required to guarantee the security and confidentiality of the Data. The Processor always acts in accordance with the Data Controller's instructions.
The Data is processed exclusively for internal use. DMC commits not to sell any Data to third parties for purposes other than those described in this Privacy Policy, unless otherwise stated at the time the Data is collected.
Our website may contain links to third-party websites, modules, and applications. By clicking on these links, you may allow third parties to collect or share Data about you. We have no control over these third-party sites and are not responsible for their privacy policies and/or the Data processing activities they carry out. When you leave our website, we encourage you to review the privacy policy of any website you visit.
THE DATA WE COLLECT ABOUT YOU
Personal Data is any information relating to an identified or identifiable natural person. DMC commits to processing only the Data that is relevant and necessary for the purposes for which it was collected.
The following categories of Data may be collected, recorded, used, stored, hosted, and transferred by DMC:
Personal identification and civil status Data: title, surname, first name, billing address, delivery address, email address, telephone number, country, and date of birth;
Contact details: telephone number, email address, billing address, delivery address, social media account names;
Connection and location Data: IP address, browser type and version, computer login ID, time zone and location, operating system, as well as other technical Data regarding the device used to access this website, and cookies (i - Data relating to the use of our website, namely: when you visited our website, the source of your visit, how you browsed our website pages, purchases started but not completed on our website, and when your visit ended; ii - Marketing Data subject to your consent, namely: your preferences regarding commercial messages received from us and our partners, as well as your communication preferences);
Data relating to your hobbies and interests (preferred product categories);
Data relating to your customer account profile (username, password, purchase and order history, preferences, customer number, interests, and survey responses);
Financial Data: banking details provided during a purchase;
Account access security Data: passwords;
Social media Data: Data corresponding to any mentions of DMC on your social media pages.
Payment information is processed by our service provider, Adyen. Regarding your payment card, we only have access to the last four digits of your card number.
We also collect, use, and share aggregated Data, such as statistical Data, for various purposes. Aggregated Data may be derived from your personal Data but is not considered personal Data in the legal sense, as it does not reveal your identity, either directly or indirectly. For example, we may aggregate your Usage Data to calculate the percentage of users who access a specific feature of the website. However, if we combine or link aggregated Data with your personal Data in a way that allows you to be identified directly or indirectly, we will treat the combined Data as personal Data. It will therefore be used in accordance with this Privacy Policy. By visiting the website, the user agrees to this collection of Data for statistical or demographic purposes as described above.
We do not collect any special categories of personal Data about you (i.e., Data revealing your racial or ethnic origin; religious, political, or philosophical beliefs; sex life or sexual orientation; trade union membership; health information; or genetic and biometric Data).
If we are legally or contractually required to collect Data and you fail to provide the requested information, we may be unable to fulfil the contract we have entered into (for example, to provide the products you have ordered). It is therefore important that the Data you provide about yourself is accurate and up to date so that we can provide the expected services. Please keep us informed of any changes to your Data. Failing this, we may be obliged to cancel any orders you have placed, but we will inform you in due course should this occur.
HOW IS YOUR DATA COLLECTED?
We use various methods to collect Data about you, namely:
i) through direct interactions with you: you may provide us with your identity, contact details, and financial Data by filling in forms or by contacting us. This includes Data you provide when you:
order products;
create a customer account on our website;
subscribe to our newsletter;
request information about our products;
participate in a contest, promotion, or survey;
write a comment;
send an email or a message via our website.
ii) through cookies and similar technologies: as you browse our website, we automatically collect technical Data regarding your equipment, browsing actions, and patterns. We collect this Data using cookies and similar technologies. We may also receive technical Data about you if you visit other websites that use our cookies. Please see our cookie policy for more information.
iii) through service providers such as Web Analytics or Facebook: we obtain technical Data from these providers; and
iv) through payment and delivery service providers: we obtain contact details, financial Data, and Data relating to purchases and delivery.
v) through social media platform providers: we obtain social Data via these service providers when you log in to your account using these providers and/or when we engage these providers to notify us when DMC and its products are mentioned on social media.
HOW DO WE USE YOUR PERSONAL DATA?
The Data Controller collects and processes Data to provide you with a safe, optimal, and personalised user experience. Data processing is essential for the operation of the website and the provision of DMC’s services.
We will only use your Data to the extent permitted by law and for the following purposes:
To register you as a new customer;
To enable you to access your customer account;
To manage your order, including its delivery and invoicing;
To manage our relationship with you and handle administrative matters;
To enable you to participate in a contest or respond to a survey;
To manage and protect our business and our website (including managing website malfunctions, performing Data analysis and testing, carrying out system maintenance, receiving support services, generating reports, and hosting Data);
To provide relevant content and advertisements on our website and measure their effectiveness;
To use Data analysis to identify products you like and improve our website, products, marketing strategy, customer relations, and your customer experience;
To offer suggestions and recommendations regarding products that may interest you;
To send you newsletters;
To inform you about the use of public content posted on your social media in our marketing materials;
To detect and protect against fraud, errors, and/or criminal activity;
To compile statistics as mentioned in point 4.
Regarding our marketing and advertising activities, we strive to give you control over choices concerning the use of your Data. We may use the Data we collect to understand your interests and needs, and to offer you relevant content. This helps us determine which products, services, and offers are most relevant to you. When you purchase a product, request information, or subscribe to our newsletter (unless you have unsubscribed), we may send you promotional information about our products via email. We will not send any communications without your authorisation. You may opt out of marketing communications at any time by clicking the unsubscribe link included in each message we send or by contacting us.
Like many other companies, we may display banners and advertisements while you browse other websites and applications. We always aim to show you ads that are of interest to you. To achieve this, we use various digital marketing networks and ad exchanges, as well as a wide range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile device identifiers. We also utilise specific services offered by certain websites and social networks, such as AdRoll and Facebook’s Custom Audiences service.
Regarding cookies, you can configure your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse this feature, some parts of this website may become inaccessible or fail to function properly. To learn more about the cookies we use, please see our Cookie Policy.
If the purposes described above change, we will only use your Data for the purposes for which it was originally collected, unless we reasonably determine that it is compatible with the original purpose to use it for another reason. Please contact us if you would like further information regarding the compatibility of this new purpose with the original purpose. If we need to use your Data for purposes unrelated to the original purpose, we will inform you and explain the new purpose as well as the legal basis supporting that decision.
WHAT IS OUR LEGAL BASIS FOR PROCESSING YOUR DATA?
The legal basis for processing your Data is:
Performance of the contract entered into with you in relation to your order (i.e., the contract for the sale of our products);
Protection of our legitimate interests, provided that these do not override your interests and fundamental rights;
Compliance with our legal or regulatory obligations, particularly regarding the management of the contractual relationship and, specifically, invoicing;
Your express consent, particularly for sending newsletters and promotional offers and for the processing of cookies.
For information purposes, "legitimate interests" refers to our company's interests in conducting and managing our business operations to provide you with the best possible services and products, and to ensure a safe and optimal experience. We take care to consider and assess any potential impact on you (whether positive or negative) and on your rights before processing your Data.
Our legitimate interests include:
receiving payment for our products and ensuring a smooth ordering process for our customers;
keeping our records up to date to facilitate management, helping customers complete unfinished transactions, and analysing how customers use our products and services;
analysing how customers use our products and services, developing them, and growing our business;
managing our business, providing administrative and IT services, ensuring network security, preventing fraud, or acting within the context of a business reorganisation or Group restructuring;
identifying the different types of customers interested in our products and services, maintaining the relevance of and updating our website, and developing our business activities and marketing strategy; and
promoting our products and services, developing them, and growing our business.
WHO DO WE SHARE YOUR DATA WITH?
DMC is committed to ensuring the confidentiality and security of your Data at all times by implementing appropriate organisational measures. In principle, DMC undertakes not to disclose your Data to third parties.
However, we may share your Data with the third parties listed below:
Other companies within the DMC Group (of which DMC is a part) that provide IT and administrative services, or perform business management and reporting activities for the entire group;
Service providers that assist with the delivery, processing, and fulfilment of orders;
Digital agencies and service providers acting as processors, which provide us with marketing, IT, website optimisation, and system management services;
Service providers acting as processors that help us refine and target our advertisements and marketing communications, as well as improve our user interactions on social media—for example, Facebook and Pixlee;
Email service providers acting as processors that help us distribute and analyse responses to our email communications, such as MailChimp;
Services provided by the Meta Group (Facebook) to display ads on third-party websites to visitors who have previously visited our site. You can opt out of Facebook retargeting by clicking the following link: https://www.facebook.com/help/146952742043748;
Professional advisors, such as lawyers, bankers, auditors, and insurers, who provide consulting and insurance services, as well as banking, legal, and accounting services;
Third parties to whom we may choose to sell, transfer, or merge parts of our business or assets. We may also seek to acquire other businesses or merge with them. In the event of a change affecting our company, the new owners may use your Data under the same terms as those set out in this Privacy Policy.
Please be advised that some of our external service providers are based outside France and the European Union (specifically, our distribution centres in the United States or the United Kingdom). Consequently, the processing of your Data by these third parties will involve a transfer of Data outside France and the European Union.
For every transfer of your Data outside the European Union, we ensure that it receives a similar level of protection by verifying that at least one of the following safeguards is in place:
Your Data is transferred only to countries deemed by the European Commission to provide an adequate level of personal Data protection; regarding the United States, we have verified that the recipient organisation appears on a list made available on the U.S. Department of Commerce website;
When engaging certain service providers, we use specific contracts approved by the European Commission that ensure personal Data receives a level of protection equivalent to that within the European Union.
HOW DO WE KEEP YOUR DATA SECURE?
We have implemented all necessary measures to prevent your Data from being accidentally lost, used or accessed without authorisation, altered, or disclosed. Furthermore, access to your Data is limited to employees, agents, contractors, and other third parties who require it to perform their duties. They will process your Data only upon our instruction and are subject to a confidentiality obligation. We have established procedures to handle any suspected Data breach and would notify you, as well as any relevant regulatory authority, should such a breach occur.
HOW LONG DO WE RETAIN YOUR DATA?
We will retain your Data only for as long as necessary to fulfil the purposes for which we collected it, including for the purpose of satisfying any contractual, legal, regulatory, tax, accounting, or reporting requirements. We may retain your Data for a longer period in the event of a complaint or if we reasonably believe there is a potential dispute regarding our relationship with you.
To determine the appropriate retention period for Data, we consider the amount and nature of the Data, the potential risk of harm from unauthorised use or disclosure of your Data, the purposes for which we process your Data, and the possibility of achieving those purposes by other means, as well as applicable contractual, legal, regulatory, tax, accounting, or other requirements. In certain cases, you may request the deletion of your Data (see section 11.4 below). In certain circumstances, we may anonymise your Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without notifying you.
WHAT ARE YOUR LEGAL RIGHTS?
11.1 OUR GUARANTEE OF LAWFUL PROCESSING OF YOUR DATA
Your Data is collected and processed in an appropriate, relevant, and proportionate manner, and is not retained longer than necessary to achieve the purposes pursued.
11.2 YOUR RIGHT TO ACCESS YOUR DATA
Subject to proof of your identity, you have the right to access your Data and obtain information regarding the processing of your Data, including the purposes of the processing and the categories of Data processed.
11.3 YOUR RIGHT TO REQUEST THE RECTIFICATION OF YOUR DATA
You have the right to request the correction of the Data we hold about you. This allows you to have incomplete or inaccurate Data corrected. However, we may need to verify the accuracy of the new Data you provide to us.
11.4 YOUR RIGHT TO REQUEST THE DELETION OF YOUR DATA
You may request the deletion of your Data when we have no valid reason to continue processing it. You also have the right to demand the deletion or removal of your Data if you have successfully exercised your right to object to the processing of your Data (see below), if you withdraw your consent, if we have processed your information unlawfully, or if we are required to erase your Data to comply with local law. Please note, however, that we may not always be able to fulfil your deletion request due to specific legal reasons, which will be communicated to you, where applicable, at the time of your request.
Regarding the exercise of your right to be forgotten, there are certain exceptions where the Data Controller cannot proceed with the deletion of your Data:
Freedom of expression and information;
Compliance with a legal obligation;
Reasons of public health;
Archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes;
The establishment, exercise, or defence of legal claims.
11.5 YOUR RIGHT TO OBJECT TO THE PROCESSING OF YOUR DATA
You may object to the processing of your personal Data when it is based on a legitimate interest (or that of a third party) and your situation leads you to object, because you believe it affects your fundamental rights and freedoms. You also have the right to object to the processing of your Data for direct marketing purposes. In certain cases, we may demonstrate that we have compelling legitimate grounds for processing your information that override your rights and freedoms.
11.6 YOUR RIGHT TO REQUEST THE RESTRICTION OF THE PROCESSING OF YOUR DATA
You may request the restriction of the processing of your Data. This is possible in the event of a dispute regarding the accuracy of the Data, if the Data is required for legal proceedings, or during the time needed for DMC to determine whether you may validly exercise your right to erasure.
11.7 YOUR RIGHT TO REQUEST DATA PORTABILITY
You may request the transfer of your Data to yourself or to a third party. We will provide you, or a designated third party, with your Data in a structured, commonly used, and machine-readable format. Please note that this right applies only to automated information where you initially consented to its use, or where we used the information to enter into a contract with you.
11.8 YOUR RIGHT TO WITHDRAW YOUR CONSENT REGARDING THE USE OF YOUR DATA
You have the right to withdraw your consent at any time, for example, when you have given it for direct marketing purposes.
11.9 HOW CAN YOU EXERCISE YOUR RIGHTS?
If you wish to exercise any of the rights set out above, please contact us at bonjour@dmc.com. We will respond as soon as possible and no later than one (1) month after receiving your request. Occasionally, this timeframe may be extended if your request is particularly complex or if you have submitted multiple requests. In such cases, we will notify you and keep you regularly updated.
Exercising your rights is generally free of charge. However, we may charge a reasonable fee if your request is manifestly unfounded, repetitive, or excessive. In such cases, we may also refuse to act on your request. Furthermore, we may ask you for specific information to help us confirm your identity. This is a security measure designed to ensure that Data is not disclosed to an unauthorised person. We may also contact you to request additional information regarding your request, to help us expedite our response.
YOUR RIGHT TO MAKE A COMPLAINT
If you believe your rights are not being respected, you may make a complaint with the CNIL (Commission Nationale de l'Informatique et des Libertés), the competent supervisory authority in France:
Via the CNIL website (https://www.cnil.fr/fr):
in specific cases, using the online complaint service;
in "other cases" not covered by the online service, via the "Need help" (*Besoin d'aide*) service, which allows you to access the complaint form at the bottom of a response to a question.
By post, to: CNIL - Service des Plaintes - 3 Place de Fontenoy - 75007 PARIS.
You can find more information on the following CNIL webpage: https://www.cnil.fr/fr/cnil-direct/question/adresser-une-reclamation-plainte-la-cnil-quelles-conditions-et-comment.
However, we would appreciate the opportunity to address your concerns before you contact the CNIL. Therefore, we kindly ask that you contact us first.
