The Designer Collection
New Kits by Pippa Haynes

Learn how to master 3D embroidery stitches with complete kits from Pippa Haynes. Included QR codes take you directly to helpful video tutorials that guide you through stitching the designs.

The Designer Collection
New Kits by Pippa Haynes

Learn how to master 3D embroidery stitches with complete kits from Pippa Haynes. Included QR codes take you directly to helpful video tutorials that guide you through stitching the designs.

Create Your Way To Wellbeing
Build Mental Resilience

Craft has a protective effect, building resilience to stress and improving cognitive function. It creates deep relaxation that protects a healthy mind.

Boost Physical Wellbeing

Crafting offers physical health benefits including lowering blood pressure and reducing pain.

Connect to Community

Craft connects us to culture and community across generations, helping us express our unique identity. It connects us to present, past and future generations.

Source: Dr Anne Kirketerp, Craft Psychology

Meet the designer:
Pippa Haynes

Pippa Haynes is a hand embroidery artist. She established Lemon Pepper Studio in 2017 as an exploration of preserving nature through the medium of thread. Her gorgeous embroidery designs are inspired by nature and her love for the great outdoors.

The Designer Collection
New Cross Stitch Kits

Discover new cross stitch kits created in collaboration with two talented designers. The kits contain thread, fabric and a needle to stitch the timeless floral designs.

Spark your creativity with over
2,000 free patterns
Inspiration for all the techniques you love
Craft psychologist recommends
Why You Need 5-10 Craft Projects On The Go

It sounds like the dream prescription for avid crafters but, happily, this is a genuine recommendation from leading craft psychologist, Dr Anne Kirketerp. She recommends having lots of projects in progress at any one time because mental capacity fluctuates.